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Louis Hess
Creative Direction
& Brand Design

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Select Works

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Michelin
EV Virtual Road Trip

We took a product no one likes thinking about, and got it noticed as the category leader.

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Denny's

Raising the bar on visual appeal for America's Diner.

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JCPenney

Shifting the consumer mindset from a transactional experience to an emotional one.

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Visit Greenville
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Redefining a Southern city with a timeless logo that embodies the intersection of nature, culture, and Southern hospitality.

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Michelin
CrossClimate2 Relaunch

Using the latest in CGI, we relaunched a tire designed to perform in every climate condition.

Honest Scoop

Branding the most unique mobile ice cream and dessert bar concept on the East Coast.

Photograph by Jack Robert Photography for Town Magazine.

Creative Services

Creative Direction,
Brand Design, &
Art Direction for Film

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